Blog Post

Inside TextUs: January 2021 Product Updates

Latest Platform Updates

We hope your 2021 is off to a successful start! You may have already noticed a handful of small changes designed to make your daily experience on TextUs smoother:

  • New, unread messages in your inbox are more eye-catching, in our favorite shade of TextUs green
  • The dark blue Compose button is more visible
  • Minimized white space in your inbox allows for a longer message preview for each conversation

The TextUs team has also been working on several bigger features, designed to take your TextUs success to the next level. And of course, there are always more in the works.

New Year, New Features

User Personalization 

With User Personalization, Root Admins can define common custom fields that their Users often use in messages, for example, a calendar link. Users then supply values for these fields, and use these fields to personalize the messages they send to Contacts. You can learn more about setting up User Personalization here, and if you have questions, please reach out to your Account Manager.

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Edit Group Names

You can now update your Groups with new members and a new name. Simply select your Group, and click the pencil icon next to the name.

Notification Center

Desktop notifications are now controlled through the Notification center in User Settings.

Default Account Setting

Default Account Setting is now available through Profile Settings. By selecting a Default Account, a user who sends messages through an API and has access to multiple messaging accounts can now control which account a text is sent from. (This is most useful if a contact is on more than one account and has never been texted before,  which is common with Herefish users).

Failure Rate Accuracy (opt outs removed from Campaigns) 

Previously, if Opted Out Contacts were added to a Campaign, they would appear in the Campaign statistics as “Failed.” Now, if an opted out Contact is included in a Campaign, the campaign message will not be sent to them at all and they will not be represented in the failed message calculation.

What’s in the Works?

Analytics Details Tab 

Coming this month, TextUs is introducing a Details tab to our Analytics. This Details tab will provide you with a far more comprehensive set of reports that you can use to analyze your Organizations use of TextUs. Three new detailed reports will be available for export:

  1. User By Organization: This report will allow Users to easily audit active TextUs Users. It will include details like creation date, user type, and accounts the user is associated with.
  2. User Engagement: This report shows how Users at the Organization are performing. It can serve as a form of leaderboard or provide insight on those who use TextUs the most. It includes details like number of active conversations, average messages per conversation, and total messages sent/received.
  3. Message Deliverability: This report serves to provide full visibility into the deliverability of your messages.

Happy Texting!
-Team TextUs

2022 State of Texting

We gathered data from TextUs users and outside sources to bring this insightful look at how texting will shape better business results in 2022.  We covered industry trends across many verticals and shed light on texting insights that you can use to establish best practices across your organization.

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