TextUs SAP SuccessFactors Integration: Everything You Need to Know
As a human resources (HR) professional, it can be challenging to stay in contact with your employees and applicants—especially when some HR information systems (HRIS) lack the ability to communicate directly with your employees and top talent.
There’s good news, though. If you use SAP SuccessFactors as your HRIS, you can now elevate your HR communications with the power of the TextUs integration. It integrates seamlessly with your HRIS, making communication more efficient.
TextUs’s integration with SAP SuccessFactors streamlines your communication and increases employee and applicant engagement. Whether you’re in the process of hiring and onboarding new employees or you need to send HR updates to your employees, quick communication has never been easier.
In this post, we’ll explain the benefits of the TextUs SAP SuccessFactors integration. But first, let’s look at why having an effective communication strategy for your HR department is important.
Effective Communication in HR
Your HR department might just be one of the most important departments in your office. Between hiring and onboarding new employees and managing employee requests, it’s no wonder your HR department can sometimes be slow to respond.
However, slow response times can be detrimental, especially when it comes to hiring. The lack of communication with applicants can lead to a lousy applicant experience. 72% of applicants will share their experiences with others, which can give your company a bad reputation if applicants have a bad experience. This is why you need effective communication.
An effective communication strategy is also essential for quickly sharing important news, like company announcements or emergency notifications, with your employees. When your HR department is responsive and available, you’re helping to boost your company’s brand and reputation.
Introducing the TextUs SAP SuccessFactors Integration
Nearly 30% of HR departments use six to ten various software and systems in a typical day. With this many systems to sort through and keep track of, staying on top of communication and ensuring each member of your HR team is on the same page can be challenging. Thankfully, TextUs has a solution to ensure streamlined communication. TextUs can now seamlessly integrate with SAP SuccessFactors.
An integration with SAP SuccessFactors means you can contact your applicants or employees without leaving your HCM or HRIS. This integration offers:
- Automatic syncing of contacts
- Two-way texting
- Mass texting
- Conversation logging
Let’s take a closer look at the benefits of this integration.
4 Major Benefits of the TextUs SAP SuccessFactors Integration
Your HCM supports every aspect of your recruiting efforts, from helping you identify top talent in the applicant pool to sharing notes between hiring managers. Integrating TextUs into your HCM can boost candidate engagement, streamline your HR communications, and increase productivity.
Here’s how:
1. Increase Candidate and Employee Engagement
Considering that 47% of job applicants would rather receive text messages about their application status, texting is the most effective and efficient way to reach top talent.
Integrating TextUs into your HCM or HRIS allows your team to send mass text campaigns. These campaigns can keep your applicants from wondering when they’ll hear about their application, even if your text is just a short status update to say you’re sorting through applications. Your candidates will appreciate the response and help build a positive reputation for your company.
The TextUs integration also allows for two-way texting and real-time conversations. This is great for hiring because if you need more information from an applicant or want to invite them to the next phase of an interview, you can personally text them from your 5—or 10-digit number. It’s also an excellent feature for communicating with your employees.
In addition to direct communication, the TextUs integration logs conversations with candidates for easy sharing between your hiring team. This keeps everyone on the same page regarding which candidates to interview and hire.
2. Streamline HR Communications
Although gaining the ability to text applicants within your HCM or HRIS is a huge benefit, it’s not the only benefit of the TextUs SAP SuccessFactors integration. This integration helps you streamline your entire HR communication strategy.
You can use TextUs to send mass texts to all of your employees to keep them up to date on what is happening within your company. Mass texting is more efficient and can save your HR team time. For example, if you need to get the word out about open enrollment for your benefits plans, sending a quick text message increases the chances your employees will see it before the deadline.
Just like you can have two-way conversations with job applicants, you can also chat directly with employees who respond to your messages. This helps open the door for immediate access to the HR department when needed, especially for employees in the field.
3. Increase Team Productivity
Having individual systems in place for your communication and HR management system can negatively impact your team’s overall productivity. HR teams spend nearly 57% of their time on administrative tasks, like creating new contacts or logging conversations in an HRIS or HCM. Typically, logging conversations and syncing contacts is a manual task that can take away from more important things, like interviewing or screening candidates.
The TextUS SAP SuccessFactors integration eliminates manual entry, freeing up time for HR to concentrate on more meaningful projects. Plus, contacts and conversion logs are automatically synchronized and created with SAP. This helps save time from flipping between systems, needing to sort through files on multiple systems, or creating duplicate conversation logs.
4. Easily Personalize Messages
For many recruiters, text message campaigns are a popular way to contact candidates. In fact, comparing 2022 to 2023, text message campaigns among recruiters increased in popularity by 94%. There’s a reason for this, too. Candidates are quick to read text messages, usually within 90 seconds of receiving one, so recruiters can schedule screenings or interviews much faster than waiting for an email response.
However, integrating TextUs to SAP doesn’t just ensure your candidates receive and respond to messages in a timely manner. Instead, you’re better able to personalize your messages based on your candidate’s interests. For example, by segmenting potential candidates based on SMS keywords that they text in, you can send text message campaigns to advertise various job openings based on their qualifications and skills.
Plus, personalizing messages for each contact, like using a recipient’s name, is more engaging and leads to better response rates. TextUs makes that easy to do at scale by placing dynamic variables within your messages that automatically update with the contact’s information. This can help set a friendlier and more personal tone— which can be a positive indicator of your company culture!
Stay in Contact with TextUs
Whether you need to contact candidates individually or send a mass text to candidates on your recipient list, the TextUs SAP SuccessFactors integration can help your team save time, streamline your communication efforts, and keep your top talent engaged throughout the hiring process.
If you’re ready to learn more about TextUs and how it can support your hiring efforts, contact us today to get a demo.
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