Video: TED Talk – Texting that saves lives
When they started texting teenagers to help with her social advocacy organization, what they found was shocking — teens started texting back about their own problems, from bullying to depression to abuse. So she’s setting up a text-only crisis line, and the results might be even more important than she expected.
This is a perfect example of choosing the right communication channel for your business. If DoSomething.org hadn’t started texting they never would have seen the opportunity to better connect with their target audience.
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