Blog Post

Boost Bookings with Business Texting: 5 Ways Business Texting Can Increase Bookings for Your Vacation Rental Property

text messaging for vacation rentals

The use of business texting has evolved beyond casual messages between friends; it’s transformed the way businesses connect with their clients. This is especially true for the bustling vacation rental industry, where streamlined communication can make or break a booking. If you’re a vacation rental owner or manager looking to elevate your guest experience and boost occupancy, it’s time to harness the power of text messaging.

In this blog, we’ll explore five strategies to leverage business texting to increase bookings in the vacation rental sector. From enhancing guest communication to running effective marketing campaigns, we’ll show you how to use texting as a tool for success.

Real-Time Booking Confirmations and Updates

The vacation rental market is highly competitive, and quick response times can significantly influence a guest’s decision-making process. Texting provides a direct and immediate line of communication that can outpace traditional email or phone calls.

Leveraging a texting service like TextUs, you can automate messages to confirm bookings instantly upon completion. A text with the essential details—reservation dates, property address, and a warm welcome note—can provide comfort and the personalized touch that guests look for when they book their stay.

Updates on their upcoming reservation, such as a reminder of an approaching check-in date or a message confirming a fulfilled request for additional amenities, also play a pivotal role. These communications not only increase the guests’ excitement and satisfaction but also cultivate a sense of reliability and service quality associated with your property.

Personalized Guest Experience

Guests seek personalized experiences. Texting allows you to offer this on a scale that feels one-on-one. After the initial booking, you can engage with guests via text to offer tailored recommendations for local attractions, dining options, and activities.

Drawing on customer data and preferences, you can provide a list of curated experiences unique to the guest’s interests. Additionally, guests may feel more inclined to ask for assistance through text, especially if it’s a non-urgent query, which can lead to a more satisfying stay.

A satisfied guest is not just a one-time customer but a potential advocate for your property. Personalized interactions can translate into higher ratings, positive reviews, and ultimately, more word-of-mouth referrals.

Automated Reminders

Texting simplifies the process of managing guest reminders for crucial milestones in their vacation experience. From check-in instructions to payment deadlines, these timely notifications ensure that everything runs smoothly, relieving the stress on your guests and your staff.

Implementing automated reminders through texting can also help prevent last-minute cancellations or booking miscommunications. For example, a simple “We’re looking forward to your arrival tomorrow, here’s your check-in information!” text can be the encouraging nudge guests need to finalize their travel plans.

Such reminders not only increase engagement but also establish your brand as one that is attentive and well-organized. Guests value properties that respect their time and make an effort to enhance their experience.

Feedback Collection

Understanding your guests and their experiences is crucial in the hospitality industry. Using text messaging to deliver a survey before departure or after the guest has settled in can be a valuable way to collect feedback.

Guests tend to be more candid and detailed in their responses when surveyed via text than other methods, such as in-person or over the phone. It provides them with an opportunity to reflect on their stay at their convenience.

By acting on feedback, you show your commitment to providing a top-notch service, which can improve your brand’s reputation and therefore, your booking rates.

Promotional Offers

Business texting can be an effective marketing tool. By sending out exclusive deals and discounts, you grab people’s attention and encourage direct bookings. Text messaging is a direct channel to your most interested audience—you have their numbers because they’ve opted-in to receive text message communication, they’ve booked with you before, or they’ve shown interest in your property. You can leverage this to run flash sales, offer loyalty bonuses, or advertise new amenities before the general public.

Incorporating links to your website’s booking page or a discount code directly in the text makes it easy for guests to act upon your offer, minimizing booking abandonment and improving conversion rates.


By incorporating business texting into your vacation rental’s operations, you open a direct and personal line of communication with your guests. This not only serves to increase bookings but also enhances the overall guest experience, leading to higher satisfaction and retention rates.

The vacation rental industry is rapidly evolving, and those who adapt to new technology stand the best chance of thriving. Are you ready to take the next step and revolutionize how you connect with your guests? Schedule a demo today and craft the perfect stay for your future guests through the power of texting!

State of SMS Engagement 2024

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