Gained insight into best practices through data and analytics
NWACC was able to analyze their data in TextUs and gain a deeper understanding into which messages worked for engaging students — and which ones fell flat.
“We were able to see campaign-specific information on how many students responded, how engaged individuals were, and even segment further by specific groups, such as incoming freshmen. It gave us an in-depth breakdown of all the information we were looking for.”
Because of the transparency into all messages across multiple users and departments, Wyllia was also able to notice patterns that helped him refine and improve the information sent to students. They created templates to answer the most common questions, saving the team more time.
“We had a lot of texts coming in and asking the same questions. Using the TextUs template feature, we were able to create some automatic responses to those common questions. It’s saved us a lot of time.”
NWACC gained insight into deliverability with TextUs data, so they had a clear picture of which students they weren’t getting through to and why.
“We’re able to not only see how many texts weren’t able to be delivered, but also why — if it was a landline, if it was flagged, if the number was disconnected. This allowed us to reach out and fix the problem with a better understanding of what was whether it’s a landline or even if something was flagged as spam, it would show us. The data has been imperative for us in terms of understanding where we should be putting our efforts, what is useful, and what best serves our students,” said Wyllia.