It’s no secret that human capital management (HCM) platforms make your job as a human resource (HR) manager easier. However, some HCMs lack a core feature: accessible communication with your employees and top talent. If you use Oracle, there’s good news. TextUs offers an Oracle integration, so you never have to worry about missing a connection with a candidate or an employee. 

The TextUs Oracle integration helps your team boost communication and engagement by allowing you to use texting as a communication channel. Before we get into the benefits of the Oracle integration, let’s discuss why it’s essential for your HR department to focus on creating an effective communication strategy.

Why Effective HR Communication is Essential

Your HR team is at the heart of everything your company does. Sourcing new talent and onboarding employees is part of ensuring your company is on an upward trajectory. However, 36% of HR professionals say they do not have a solid recruitment strategy. Moreover, 65% of applicants do not receive consistent communication regarding the status of their application. Inconsistent communication, or the lack thereof, leads to distrust in your company, which can affect your brand— especially if your applicants post about their experiences online. 

It’s essential that your HR team creates and sticks with an effective communication strategy. Quick responses to candidate inquiries and updating applicants on their application status can help ensure that your top talent doesn’t lose interest in your company, even when the hiring process is lengthy.

You don’t need to send an email out that will get buried in their inbox to ensure you stay in contact with your talent.  Instead, text messaging is a great way to get in touch with your candidates and ensure they read the message. When you send an email to a prospective employee, it could be up to 90 minutes before they read your message. Texts, on the other hand, are typically read within 90 seconds.

Introducing the TextUs and Oracle Integration

The TextUs and Oracle Integration offers:

• Seamless contact syncing
• Two-way texting with individuals
• Mass texting to group lists

This integration works by pulling your contacts from Oracle into the TextUs platform, helping your HR team to stay organized and become effective communicators.  

4 Key Benefits of the TextUs Oracle Integration

Here are four key benefits your team will receive by integrating TextUs into your HCM platform:

1. Increase Candidate Engagement

It is important to keep candidates engaged with your company throughout the hiring process. From the time an applicant hits “submit” until the final hiring decision, keeping your candidates in the loop ensures you’re providing an excellent candidate experience. 

Texting with your candidates is an effective way to stay in touch with them. 71% of applicants want to stay informed about their candidacy. Texting them provides timely updates that keep them informed and offers an opportunity for immediate communication between a candidate and your team.

Although you may only be able to fill one open position, providing the rest of your applicants with a positive experience ensures you maintain a positive company reputation. Plus, 48% of your candidates want to be considered for other positions within your company. If you keep a record of previous applications for certain roles, you can use the mass texting feature to send updates to the appropriate candidates about relevant new job openings and opportunities.

2. Streamline HR Communications at Scale

Aside from mass texting your talent pool, you can also use the TextUs Oracle integration to reach your employees quickly. Internal communication is essential because 48% of employees say poor communication affects their overall job satisfaction. When employees are less than satisfied with their work or the company they work for, they’re more likely to find a more suitable role within another organization. 

Since 38% of on-site employees already use their mobile devices as their primary method of communication, it makes sense to incorporate mass texting as part of your internal communication strategy. With texting, you can provide your employees with company news and policy updates. There’s no need to worry about running out of character space, either. You can send short links in your messages, inviting your employees to read further into the information you send them.

3. Increase Team Productivity and Efficiency

Your HR team doesn’t want to use yet another database to contact employees and potential candidates. Maintaining multiple systems is time-consuming and increases the chance of duplicate files or errors.

Instead, TextUs connects directly to the Oracle platform. This integration allows for automatic contact syncing, saving your HR team time by eliminating manual data entry tasks, like entering contact information for each employee or candidate. 

Auto contact syncing saves your team time, helping them become more efficient. Plus, with the time they save on manual tasks, they’re free to focus on other things, like creating meaningful connections with employees.

The TextUs integration takes increasing efficiency one step further by allowing you to set up SMS keywords. Using SMS keywords, employees can text your number and quickly receive the information they need. For example, if you’ve updated the holiday calendar, employees can text the word “HOLIDAY” and get a link to the new schedule. 

Plus, you can easily schedule text message reminders to help your team stay on top of communication.

4. Personalize Campaigns with Rich Texting Features

Personalization is important. If 76% of consumers say personalized communication improves their consideration of a brand, think of what it can do for your talent pool and employees. It can change your employees’ and prospects’ perceptions of your company.

Personalizing text messages by using your employee’s or prospect’s name can make the message more personal. It also sets a friendlier tone, which can help promote a positive workplace culture.

Segmenting your contact list is also a great way to increase personalization. For example, if you know a group of employees who would love to volunteer for your organization, you can text them volunteer opportunities as they come across the HR department.

Plus, with two-way texting, your HR team can quickly provide answers to individuals who have questions or concerns. This can help personalize communication even further and build your company’s reputation by working to answer questions in an appropriate amount of time. 

It also helps create meaningful relationships with your employees and prospects. If you can send relevant, easily digestible information, like an image, PDF, or a short link, your recipients are more likely to engage with your messages. And they’ll secretly thank you for not clogging up their email inbox.

Combine TextUs and Oracle for Better HR Communication

Your HR team is efficient, but they could lose valuable time on manual tasks, effectively allowing their communication efforts to slip through the cracks. The TextUs Oracle integration helps your HR team streamline communication, save time, and increase employee and candidate engagement. 

Ready to learn more about the newest TextUs integration with Oracle? Get a demo.

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