With as much noise as there is in today’s business world, communicating via text messaging has proven to be one of the most effective methods of driving conversation and increasing engagement. Using SMS for business communications represents an opportunity for organizations to connect with employees, customers, candidates and stakeholders in a way that is effective, personalized and fast. While not … Read More
The Anti-Spam Checklist: How to Avoid Becoming a Spammer
Now more than ever, it’s important to make your communication meaningful. You may feel pressure in these stressful times to do whatever you can to get your contacts’ attention — even reach out too often or send messages out too broadly –but resist this temptation. Spam is never warranted, but in times when people are focused on big issues, sending … Read More
How to Start Real-Time Conversations at Every Stage of the Customer Journey
Like any relationship, your connection with your customers grows and changes over time. A prospect will need different attention, information, and touchpoints than an established customer. Real-time communication is all about sending the right message at the right time, all throughout your customer’s journey with you. It’s about using the full suite of communication channels at your disposal to start … Read More
How to Send Conversational SMS Campaigns Without Sounding Like a Mass Marketer
Business texting, like any business communication, is a dance between selling and information, between friendliness and respect, between brevity and thoroughness. In this dance, the difference between you and a mass marketer is how much attention you pay to your partner. A mass marketer isn’t concerned with a personal connection or a tailored approach. You can be different. An attentive … Read More
5 Text Messaging Templates to Kick Off a Conversation
Nowadays, it’s expected that businesses use text messaging. In fact, 64% of customer prefer text messaging over voice when it comes to customer service. Because texting for business has become the norm, you can use it much in the same way you would phone or email to get a conversation with a prospect going. The biggest difference? That’s right — … Read More
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7 Ways to Use High-Volume Business Texting to Reach More Contacts Faster Than Ever Before
Maybe you have bad associations with texting a lot of people at once. You think “mass texting” and you might picture the worst kind of business communication — anonymous, generic outreach or promotional messages that don’t meaningfully consider the audience on the other side of them.