Make Conversations More Engaging with SMS [INFOGRAPHIC]

Maggie MistovichInfographics, SMSLeave a Comment

With as much noise as there is in today’s business world, communicating via text messaging has proven to be one of the most effective methods of driving conversation and increasing engagement. Using SMS for business communications represents an opportunity for organizations to connect with employees, customers, candidates and stakeholders in a way that is effective, personalized and fast. While not … Read More

How to Use a Conversational Approach to Email and Text Messaging to Boost Your Response Rates

Kathy Keatingconversational, recruiting, sales, SMS, Text MessagingLeave a Comment

If you’ve been following along at home, you already know that text messaging is great for getting responses — especially compared to using phone or email on their own. But, over the years, we’ve discovered that one of the greatest untapped powers of text messaging is that it also makes your other channels more effective. This is what makes business … Read More

Introducing the “Text Us” Call to Action

Kathy Keating"Text Us" Call to Action, Business Texting, SMSLeave a Comment

If you’re like most companies, you’ve been using the tried and true “Contact Us” format: Visit Us. Email Us. Call Us. But these calls to action don’t meet the needs of today’s on-demand economy. In the age of real-time communication, your customers want a way to connect with you that’s convenient, quick, and personal — whether they are browsing your … Read More

Are You Getting Ghosted? Here’s How Your Texts and Emails Could Be Driving Them Away

Kathy KeatingBusiness Texting, real-time communication, SMSLeave a Comment

We’ve all been there. You’ve had a great back and forth with an excited customer, and then suddenly — nothing. It’s like your emails and texts are going into a black void. And you can’t figure out what happened. It’s not like the old days when you had in-person meetings where you could judge body language and facial expressions to … Read More

Call or Text Us: Why You Need to Text Enable All Your Business Phone Numbers Today

TextUs TeamBusiness Texting, SMS, Text MessagingLeave a Comment

Think about how you communicate with your friends and family. Chances are, you don’t spend much energy wondering if a phone number is textable — every friend, family member, acquaintance, and kids’ soccer coach that you communicate with has a single number that you can call or text without thinking about it. Communicating with your business should be just as … Read More

Tired of Making Cold Calls? Learn How to Make Warm Calls with the Text + Call Double Punch

David Folwellconversational SMS campaings, real-time communication, SMS, Text Messaging, TextUs VoiceLeave a Comment

Let’s be real: cold calls are old-fashioned and awkward, and don’t get results. We don’t like cold calling. Your customers don’t like cold calls. But phone calls are still an important tool. You can make calls more powerful by being strategic about when you use them. When you combine a well-timed text with a call, you get the double benefit of … Read More

Introducing TextUs for Drift: Conversational Text Messaging is Here to Help You Build Better Relationships Now

Kathy Keatingconversational SMS campaings, Marketing, marketplace, Mobile, Partner Network, sales, Sales Acceleration, SMSLeave a Comment

A few years ago, listening to the Seeking Wisdom podcast, I heard Drift CEO David Cancel say “your website is like your store,” and it all clicked. Our websites are like our physical brick and mortar stores, and we’re creating an experience for every customer who visits, just like we would if we were meeting in person. If we thought … Read More