It’s been over a decade since we started sending more text messages per month than phone calls. In that decade, text messaging has changed many aspects of our lives. We text friends when we’re running late to a movie, we judge the success of new romances on the quality and quantity of texts exchanged, and we send family members photos of our newborns over text.
But, it’s not just our personal lives that have been altered by this simple but powerful form of communication. Increasingly, businesses rely on the simplicity and convenience of text to help them get in touch with prospects more quickly, schedule meetings, move deals towards a close, and more.
And just as “business communication” is more powerful and complex than simply communicating for business, business texting is more than just texting for business.
Each chapter below provides a unique view into everything you need to know to create an effective business texting strategy.