What is business SMS?
Business SMS is a type of communication used to build connections with professional contacts.
SMS for business closely mimics the features of a personal phone but can be used on a larger scale to reach contacts and track analytics.
While personal messaging is considered peer-to-peer (P2P), business text messaging is often application-to-person (A2P), and utilizes a technology platform to meet the needs of businesses.
An example of business SMS would be a recruiter contacting candidates about jobs from a text messaging platform that connects to their application tracking system (ATS).
Text messaging marketing is another common form of messaging that a retailer may use to let customers know about promotions or sales.
Companies experienced drastic changes in regulations, hiring, and job demands that added to increased burnout. Industries such as healthcare were always at risk for burnout, but it intensified the past several years. You want technology that will reduce your staff burnout, not add to it.
“More than one-third (34%) of nurses say it’s very likely that they will leave their roles by the end of 2022 and 44% cited burnout and a high-stress environment as the reason for their desire to leave.”
Business SMS can be used to schedule shifts, send photos for encouragement, and check in with employee mental health.
2. Workforce shortages
As companies were forced to shut down, furloughs and layoffs changed job security. As regulations eased, the economy worsened and the struggle between an employee and employer market ensued. During this battle, companies went from having too many employees to not being able to hire back or retain a workforce. The retail industry was one of the hardest hit for workforce shortages.
With a 48% response rate, for example, retailers are using business SMS to rebuild after ups and downs from both employees and consumers. Business texting can be used to make recruiting easier during peak seasons, especially hiring holiday help, and eliminates phone tag retailers may find during busy seasons.
3. Lack of responses
No one likes to be ignored. But those who work in sales base their income projections on responses and closed deals.
When emails get ignored and phone calls go silent, sales reps have found that text messaging marketing has been a great tool to connect with prospects.
Particularly in sports and event sales that have been on the rebound since Covid-19, teams using texting see a staggering 58% response rate!
4. Poor organizational structures
For teams that have departments that work in silos or for enterprise companies that make it hard for all teams in the company to keep track of internal workflows, statuses, and communication, business SMS allows them to communicate more effectively.
For an industry like real estate, where you may have office staff on computers all day while realtors may be out in the field showing houses and meeting with clients, staying updated can be difficult. We have seen real estate customers use TextUs to stay connected to staff and clients no matter where or what hours they work!
The real estate industry sees a high response rate of 58% with business SMS. The real-time benefit to SMS for business is that it improves your internal communications. Everyone on your team will know where clients stand in the process so that no one is overstepping or a client gets lost in the shuffle.
Texting easily allows you to send documents, retrieve signatures, and manage tasks, while also building relationships. The real estate industry relies on good relationships, referrals, and a strong sense of community.
Consumers, employees, prospects, candidates-– all contacts want instant gratification. We live in a time where everything is fast and convenient. Patience isn’t as much as a virtue when you can find a faster and more efficient way of doing something.
Business SMS is no different. When you send a business text message, it’s the polite way to have a conversation. You reach contacts when it’s convenient for you and them. It’s unobtrusive if they are not able to take a call. They don’t have to wait to reply to a text as long as it takes to return a call (and by that time the contact probably forgot it was on their to-do list).
Business texting is a familiar tool since it mimics a personal device everyone is already using. There is little to no learning curve for business texting because it’s easy to use and you can start implementing right away to reach and engage with your contacts.
Text messaging is already a part of a communications stack.
Text enable a landline
Text enabling your business number lets contacts click your number and text you without giving it a second thought. If all text messages are going to a single inbox, your team may lack the insight and speed they need to keep up with your audience.
A textable business number means that your team can all field incoming text messages.
Integration with other platforms
Business text messaging platforms that integrate with your CRM or ATS tools let you connect and engage with customers and candidates all in one place.
Know exactly where a person is on their journey with you—right down to the last text message. You can track and evaluate the text messages you send to improve your communications and relationships.