How to Connect Faster with a New Business Texting Strategy
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When you’re communicating with anyone — from friends and family to leads and clients — your interactions build off of each other to create a connection. No single message, phone call, or chat defines the relationship — instead, trust is built (or eroded) incrementally over time.
So, when you think about communicating for your business, think beyond the words you use in a single message, the value you provide when you follow up to new leads, or even the tone your team takes in all their outreach. That’s all important — but what will really set your communication strategy apart is being thoughtful about the entire experience you’d like your contacts to have — from first contact until they’re delighted ambassadors of your brand.
That’s where sequences come in. Sequences are a series of phone calls, emails, texts, and other touchpoints sent over time to your audience. Together, they create an experience for your prospect as they move down the funnel. Sequences automate and standardize your follow-up process so you can focus on building real relationships with engaged prospects.
You may be familiar with email sequences or have a planned routine of phone calls to prospects. Text messaging can work with your existing communication sequences to make them more effective, increase response rates, and speed connection. Here’s how.
Adding Texting to your Business Communication Strategy
Texting for outreach to warm contacts
Your contacts are inundated with communication. Their email inboxes, social media notifications, and voicemail may each be crowded places at different times. For example, their work email inboxes may be overflowing on the weekdays but pretty calm on the weekends, while their Facebook notifications may follow an opposite pattern.
The beauty of sequences is that that you can plan out your touchpoints on a variety of different channels, increasing your likelihood of making a connection. And the beauty of text messaging is that it isn’t as crowded as other channels. So, adding texting into your sequence is a great way to get ahold of both warm and cold contacts
Day 1:
Step 1: [Send Text Message] – Send a personalized offer.
Send a personalized group broadcast text message to a targeted list of warm contacts. On average, 40% will respond and convert to one-to-one conversations! For the other 60% of contacts continue with the steps below.
Example:
Hey [First Name], touching base because I think our consulting services could help meet your annual goals. Are you available for a quick chat Wed. or Thurs. afternoon? — Erich
Step 2: [Send Email] – Send a short email to follow-up.
Example:
Subj: Funnel broken?
Hey [First Name],
Just sent over a text and wanted to share a quick note on our new Sales Funnel Diagnostic would help your team scale faster:
Your Funnel is Broken – Here’s Your Super Glue
Looking forward to connecting!
Cheers,
Erich
erich@company.com
Call or Text: 555-555-1234
Day 2:
Step 1: [Connect on Social] – Connect/message on LinkedIn and Twitter.
Step 2: [Phone Call] – Call your contact.
If they answer, start your conversation by asking if they have time to talk. If they don’t answer, leave a message, highlighting the value you offer.
Step 3: [Send Text Message] – Send a text as a follow-up.
Example:
Hey [First Name] — left you a voicemail. Any interest in a quick 15 min call Thurs or Fri? — Erich
Texting for outreach to cold contacts
Day 1:
Step 1: [Connect on Social] – Connect on LinkedIn and Twitter.
Step 2: [Phone Call] – Call your contact.
If they answer, start your conversation by asking if they have time to talk. If they don’t answer, leave a message, highlighting the value you offer.
Step 3: [Email] – Send a short email to follow-up.
Example:
Subj: High-paying California assignments
Hey [First Name],
Just gave you a ring and wanted to send you a note because every travel nurse I know has California on their travel nursing bucket list:
New High-Paying Assignments in San Francisco + San Diego
Looking forward to connecting!
Cheers,
Erich
erich@company.com
Call or Text: 555-555-1234
Day 3:
Step 1: [Connect on Social] – Retweet or like a post.
Step 2: [Phone Call] – Follow up on your first voicemail.
Step 3: [Send Text Message] – Send a text as a follow-up.
Example:
Hey [First Name] — left you a voicemail. Any interest in an assignment in California? — Erich
Day 5:
Step 1: [Social] – Retweet or like a post
Day 7:
Step 1: [Email] – Respond to your first email with a quick message to re-engage.
Example:
Subj: Re: High-paying California assignments
Know you must be busy and wanted to float my email to the top of your inbox because I didn’t want you to miss out on a great opportunity in California.
Have a great day!
Erich
erich@company.com
Call or Text: 555-555-1234
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So, there you have it — how to get started with texting in your communication sequences. Want more tips and templates? Check out our business texting playbooks.
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