If healthcare shortages continue due to burnout, hospitals will need to find practical ways of performing day-to-day activities that may take up time.
A good example of this can be found in communication. Clinical staff need to be informed about hospital initiatives, but do not have the time while they are on their feet all day with patients to check their email and read through long paragraphs. Texting in healthcare allows bite-sized important information to get into the right hands and elicit quick responses.
According to our own text message usage, healthcare is in the top three industries with the best response rates — coming in at 46%!
Healthcare users are automating more of their text messages and creating campaigns specifically to the right audience. These automated sequences still provide customization and personalization to contacts that increase engagement.
Effective Communication Strategies between Healthcare Professionals
The importance of effective communication between healthcare professionals increases with the rise of travel nurses as well as the need for administrative staff wanting to work remotely. Healthcare texting is a great way to keep remote staff connected — both with administrative tasks as well as with staff morale and office culture — even if they are not inside of the hospital. Hospital SMS can remind travelers when credentialing items are expiring as well as reminding them for timecards.
We have seen the importance of using hospital SMS messages to share rich media such as photos to spread joy and good news during challenging days in the hospital. One of our customers was even on Oprah where she talked about the importance of staying connected during COVID-19.
Photos are not the only rich media text message you can send in healthcare, you can also use it to send shift schedules, send out an image with the exact entrance of the hospital, let staff know where their packages are, send calendar invites, and share GIFs to increase positivity.
“In 2023, there will be a renewed emphasis on caring for our physicians, advanced practice practitioners, and other healthcare workers. We need the care providers to be well in order to take care of patients.” – Ankita Sagar, MD, MPH, system vice president for clinical standards and variation reduction, CommonSpirit Health