Blog Post

10 SMS Marketing Do’s and Don’ts

text message marketing

When it comes to SMS marketing, there are certain best practices that can help you reach your target audience effectively. At the same time, there are also common mistakes that can hinder the success of your campaigns. To ensure that your SMS marketing efforts are effective, here are 10 do’s and don’ts to keep in mind:


Get permission from your audience before sending them text messages. This not only shows respect for their privacy, but it also ensures that you are targeting individuals who are interested in hearing from your brand.


Send too many messages to the same audience. Overwhelming your customers with constant texts can lead to opt-outs and a negative brand perception.


Keep your messages short and to the point. SMS is limited in characters, so it’s important to make every word count.


Use slang or abbreviations that may confuse or alienate some of your audience. Stick to clear and professional language.


Include a strong call-to-action in your messages. This can be a link, coupon code, or any other action you want your audience to take.


Send messages during late hours or early mornings. Respect your customers’ time and avoid disrupting their sleep.


Personalize your messages whenever possible. This makes your audience feel valued and can improve engagement.


Forget to track and analyze your SMS marketing efforts. This will help you understand what works and what doesn’t, allowing you to make improvements for future campaigns.


Use visuals or multimedia if appropriate. A picture is worth a thousand words and can capture your audience’s attention more effectively than text alone.


Ignore compliance rules and regulations related to SMS marketing. Make sure to follow laws and guidelines, such as obtaining consent and providing opt-out options.


Incorporating these do’s and don’ts into your SMS marketing strategy can greatly improve your chances of success. Remember to always put yourself in the shoes of your audience and consider how you would like to be communicated with through text messages. By following these tips, you can create engaging and effective SMS marketing campaigns that will benefit both your brand and your customers. Keep these best practices in mind and watch your SMS marketing efforts thrive!


Other helpful marketing tips

Don’t forget about customer experience: While it’s important to focus on promoting your brand through SMS marketing, don’t forget to prioritize your customers’ experience. Make sure to provide relevant and valuable information that benefits them, rather than just constantly promoting your products or services. This will create a stronger connection with your audience and lead to better results in the long run.

Do segment your audience: Segmenting your audience based on demographics, interests, or behavior can help you tailor your SMS messages and make them more relevant for each group. This can lead to higher engagement and conversion rates, as well as a better understanding of your audience’s preferences.

Don’t neglect mobile compatibility: Since SMS marketing is all about reaching people on their phones, it’s crucial to ensure that your messages are compatible with different devices and platforms. Test your messages on various devices and make adjustments if necessary to ensure a seamless experience for your audience.

Do take advantage of SMS automation: Using automated SMS systems can save you time and effort while still providing personalized and timely messages to your audience. This can be especially useful for sending reminders, updates, or other time-sensitive information.

Don’t overlook the power of A/B testing: Experimenting with different elements of your SMS marketing, such as timing, content, or call-to-action, can help you determine what resonates best with your audience. Conduct A/B tests to see which approach generates better results and use that information to optimize your future campaigns. Remember, there is always room for improvement in SMS marketing! So keep testing and optimizing to stay ahead of the game.


Overall, by following these do’s and don’ts and continuously learning and adapting, your brand can achieve great success with SMS marketing. Keep engaging with your audience through text messages and watch your business grow! So let’s get started on creating successful SMS campaigns that will leave a lasting impact on your customers. Get a demo today!

State of SMS Engagement 2024

Looking to increase engagement with your candidates, prospects, and customers in 2024? Look no further! We conducted a survey paired with usage data to figure out which communication channels are most effective for which industry and size. Discover all of the tips about business communication and download our free report today!

text messaging demo

Get a TextUs Demo

Learn how thousands of businesses use TextUs everyday to communicate in real-time.